You want to get your website in front of as many people as possible? You want to optimize the traffic on your website? Then the answer lies under 3 letters: SEO!
On a daily basis, at least half a billion searches are made worldwide. If you are ranked at the top of a search engine, it means that you are essentially running a free marketing campaign.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engines.
There are some big players which you much always consider optimizing for: Google, Yahoo, Bing, Yandex, Baidu. Although Google makes up for almost half of worldwide searches, it is not always a good tactic to promote your website only on Google since if half billion searches are made per day, this means that over 250 million are made on other search engines.
On Page SEO
On Page SEO is about what you do on the pages of your website itself. It is directly related to the content and structure of the website.
Content: Content should be unique and relevant to your business or services.
Keywords: Keywords are the terms used by your potential customers to find your website. It is very important to use the right keywords in your web pages.
Title Tag: It is very important part of your website that will let user know about the page content. Search engines will display the Title tag data when your website is displayed in search results.
Meta Tags& Alt Tags: Meta descriptions, keywords, tag for images etc.
Domain Name: Domain name is one of the most important criteria in terms of SEO. You should choose a keyword that is important to your business. Having a simple, short name without hyphens and numbers and using keywords, common words, product names will provide you better ranking in search results.
Linking Strategies: More inbound link will give you higher SE ranking. Creating landing pages on your website is also important in that manner.
Off Page SEO
On web, the most important criteria that matters for your website is who links to you. Your website would be ranked higher if there is a link with high ranking pages.
Off page optimization is doing things off the website to improve your site`s search engine ranking.
Some of the many techniques:
· Social Bookmarking
· Blog Posting
· Forum Posting
· Affiliate Marketing
· CSS Submission
· Article Submission
1. Focus on the right keywords
2. Focus on site architecture
3. Have great keyword-rich content
4. Build Links
5. Continually monitor and benchmark